Opinion & Debate

Published on February 6th, 2014 | by Kelly Rose Bradford


Guess how long the average relationship now lasts? (and what’s to blame for break-ups)

Researchers have found that modern relationships now last just two years and nine months – and that social media is often the catalyst for their demise.

The survey – conducted by vouchercodespro.co.uk – found that 23 per cent of couples felt they had rushed into a relationship simply because they thought they knew each other well from their online personas.

Seeing other couples sharing their happiness via social media was also cited by 12 per cent of those polled as being the thing that made them realise their relationship was not a positive one.

Meanwhile, 17 per cent of the respondents said their partners used social media too much, to the detriment of talking to them.

George Charles from VoucherCodesPro told the Mail: “Traditionally the “seven year itch” is described as the time period at which couples seem to struggle romantically. However, our findings seem to suggest that modern relationships have a shorter shelf life as a result of our hectic and technology dominated social lives.”

The researchers quizzed 1,953 UK adults who had ended a serious relationship or marriage within the past two years. None of those questioned had children within the relationship.

Does this sound about right to you?

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About the Author

Kelly Rose Bradford

is a London-based journalist and broadcaster, writing for the Daily Mail, the Daily Express, the Sunday Telegraph, and a host of women's magazines. Her robust opinions and feisty debating skills make her in demand as a social commentator, regularly guesting on ITV's This Morning programme, and across many radio stations, including 5 Live and BBC Radio London.

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