Opinion & Debate

Published on January 10th, 2014 | by Kelly Rose Bradford


Parents use Facebook to brag about their kids

Are you guilty of this – using Facebook to triumphantly share your little one’s latest exploits, milestone or turn of phrase?

If you are, you are certainly not alone – a poll by vouchercodespro.co.uk found that HALF of all parents admitted filling their newsfeed with pics or updates about their kids.  In fact, only 8 per cent of Facebook using parents said they never write about their children on the site.

The most popular type of post for parents was in relation to their youngster’s achievements (53 per cent), followed by chatting about everyday occurrences (46 per cent), and seeking support from other parents (42 per cent).

Posting pictures of their offspring was popular with 36 per cent of mums and dads, while a savvy 23 per cent used their Facebook page to sell their unwanted children’s goods.

However, 59 per cent of parents admitted they had ‘hidden’ the updates of Facebook friends who did nothing but post about their kids.

George Charles, marketing director of VoucherCodesPro.co.uk, said that it was clear that Facebook was a popular place for mums and dads to brag about their children.

“Never before have we had such a public platform on which to boast about the joys and wonders of parenthood,” he said.
“I must admit that I am definitely guilty of over-sharing a little too much when it comes to boasting of my children’s achievements, but I do differ from the two thirds of parents questioned in the poll, as I also make sure I post and discuss other topics on my profile!”

What parents admitted using Facebook for 

1. Boasting about children’s milestones/achievements (developments, winning competitions, school awards etc) – 53%

2. Mundane updates surrounding typical everyday occurrences (what child ate for tea/toilet training/said a funny word etc) – 46%

3. Questions seeking support and words of advice from other parents on the site – 42%

4. Photographs or videos of kids to document the varying stages of childhood – 36%

5. Using parenting groups/notice boards in order to sell unwanted items and find cheap bargains – 23%

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About the Author

Kelly Rose Bradford

is a London-based journalist and broadcaster, writing for the Daily Mail, the Daily Express, the Sunday Telegraph, and a host of women's magazines. Her robust opinions and feisty debating skills make her in demand as a social commentator, regularly guesting on ITV's This Morning programme, and across many radio stations, including 5 Live and BBC Radio London.

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